Data Hygiene

Data hygiene (or data cleansing) is the process of detecting and correcting corrupt or inaccurate records from a record set, table, or database. You might be wondering, what does this look like in the real world. 

Examples of dirty data includes:

• Duplicate records

• Name misspelling

• Inconsistent/inaccurate phone numbers

• Inconsistent/inaccurate email address

• Inconsistent/inaccurate membership number

• Outdated data

• Improperly formatted data

You might be thinking “great- but how does this impact me in the real world for my business”?  Having clean data impacts all teams in an organization. 

• 1st Party data accuracy (Marketing/Finance)

• Accurate sizing of prospect opportunity (Marketing/Finance)

• Marketing investment optimization (Marketing/Finance)

• Deeper insights (Business/Marketing Intelligence)

• Optimized performance of your back-office data processes/management (IT)

Our customers typically fall into these scenarios:

• PROACTIVE:

• You are a business in the process of upgrading to a new system, and want to have a successful implementation for your company

• You are an organization that wants to improve the accuracy of your first party data so that you can improve your marketing performance with changes coming to your online advertising (3rd Party cookies)

• REACTIVE:

• You are a business that recently upgraded to a new system using your legacy data, and you are not seeing that the payoff of the new system and your analytics have been impacted causing you to lose visibility into performance

• You are a business that recently went thru an acquisition/merger, and you are feeling the impact of different systems/nomenclature

As a customer of the The Data Miners data hygiene services, you will receive:

• Single source of truth for your business metrics

• Optimized data pipelines

• Confidence in your numbers

Take ownership of your data accuracy today with The Data Miners data hygiene services.