Marketing Solutions for your business
Marketing and Sales Optimization Sprints
Business challenges occur quickly. While you might be able to identify the issue, quickly assessing your situation and planning your next best steps in an unbiased manner takes time you and your team likely don’t have. This is where I add value to your organization.
An optimization sprint is project-based work that focuses on speed, optimization, and impact. These sprints (typically 4-6 weeks from start to finish) include four key phases:
Assess your current situation (marketing and sales performance)
Identify key insights into your historical and current performance
Plan the strategies to drive impact in your business and your team.
Build a personalized action plan for success
The result: I will deliver to you an action plan that includes an executive level overview, granular plans/details for your practitioners, and other insights.
Your 30-page plan (which includes a live virtual readout) for your business can include:
o Assess, Identify, and Plan elements
o Your impact roadmap to success: quick wins (now to 60 days), mid term (60 day-6 months) and long term (6+ months)
o Analytical insights
Optimization sprints are great for my clients that need to make mid-quarter changes to their business plan, and are looking for fresh insights and actionable strategies that can be implemented quickly. Optimization sprints can also be used as a catalyst to build a holistic strategy change for your marketing and sales organization as part of your quarterly and annual planning.
However you choose to leverage an optimization sprint, you will receive a personalized solution for your unique business needs.
Existing Customer Strategy and Design (Subscription/ Membership Businesses)
Monetizing revenue from your existing customer base is an underutilized strategy for many subscription-based businesses. Why do so few organizations do it? In short, it is hard work.
Existing customer strategies require a “long view” discipline to revenue growth and churn reduction. It requires cross-functional teamwork (marketing, sales, finance, customer care, product) to create an exceptional customer experience. And ultimately, it takes executive sponsorship to cast the vision to successfully transform an acquisition focused organization to one that cares for the holistic customer experience.
Knowing that the “long view” is required, there are tactics and initiatives you can do today to “drive the car while you are building the engine” of existing customer growth. This is where I can add value today to your organization.
By analyzing your end-to-end customer experience, the Data Miners identifies key moments within the customer lifecycle that are either opportunities to grow revenue via upgrade (product/feature additions) or via churn reduction (subscription retention). Once these insights are identified, the Data Miners builds a personalized strategy for your business that will help you grow revenue and reduce subscription churn.
As a result, your organization can realize the following benefits:
o Holistic organization assessment for customer experience
o Identification of quick wins / mid term / long term opportunities
o Actionable sales and marketing strategies to achieve financial/churn reduction achievements
o Analytics recommendations to quantify impact and monitor your success
Challenge your conventional acquisition thinking, and develop a new approach to harvesting revenue by building a holistic customer strategy.